When you're ready to sell your products or services to the Japanese market, you'll need more than translators. You'll need to localize, and successful localization requires transcreation.
Your words and images transcreated for the Japanese consumer. With the same sense of passion and tone that your brand demands.
This is Surprise.
Surprise Enterprise has helped some of the biggest brands enter the Japanese market — sometimes for a single product or service, and the corporation itself.
Surprise clients get a dedicated team of expert writers and editors best suited for their products or services. The group takes great care to fully understand your target audiences. This is how we make sure we use the correct level of formality, tone, and approach in everything we localize — from social media posts to advertisements to marketing materials.
Led by founder and chief editor Miki Ihara, a renowned author in Japan, Surprise Enterprise is a team of bilingual and published authors and editors of leading Japanese publications. All Surprise team members understand the nuances of Japanese culture and language.
We like to start each engagement by developing your Brand Localization Guidelines, complete with a style guide, tone of voice, and glossary. This ensures that from the very first stage of your market entry, your brand is communicated consistently. Because language changes, we update your Brand Localization Guidelines annually, adding new terms and tools as appropriate.
Our knowledge of Japanese culture combined with our language expertise allows us to help you connect effectively with your target consumers.
We can take your existing material and localize it. Or we can take it a step further and transcreate, recreating your content for the Japanese market. We can provide ongoing support for content creation to help you achieve your brand messaging goals.
Your marketing team in Japan will need guidelines on how best to express your brand values consistently. Once we know your goals, we develop a custom Brand Localization Book that will serve as the foundation for your future messaging work. The book will guide style and tone of voice and include a glossary.
Our team includes experienced editors who have worked in leading Japanese magazines and newspapers. We can create new assets such as newsletters, social media posts, blog posts, and more for various networks. We can even create user manuals in your brand voice.
We are a team of bilingual and published authors and editors who work for leading Japanese publications. We like to start by helping you create your Brand Localization Guidelines, complete with a style guide, tone of voice, and glossary. This ensures that from the very first stage of your market entry, your brand is communicated consistently. Because language changes, we update your Brand Localization Guidelines annually, adding fresh terms and tools as appropriate.
Our knowledge of Japanese culture combined with our language expertise allows us to help you connect effectively with your target consumers.
Think of us as your success collaborators. Together, we’ll
do great work.
Understanding your source material is the first step to a successful collaboration. Because English speakers and writers frequently use idiomatic phrases and slang, we also work with native English speakers so that your messages aren't lost in translation.
The Japanese are avid consumers of technology, content, and all things international. All you have to do is get your messages across in a way that they can appreciate, and that often means transcreating.
Your success is our success. It's why we work so hard at getting it right the first time.
